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Cross-border E-commerceNov 14, 2023
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The Reasons Why Japanese Sweets Captivate the World and the Future Prospects of Cross-Border E-Commerce

The Reasons Why Japanese Sweets Captivate the World and the Future Prospects of Cross-Border E-Commerce

In today's increasingly globalized world, the potential for cross-border business is expanding more than ever. Japanese sweets, with their unique flavors and high quality, are captivating people around the world. In this article, we explore how Japanese confectionery is achieving success in the global market through cross-border e-commerce (EC), the reasons behind this, and future prospects. Let's unravel how traditional Japanese flavors are creating new business models in foreign markets.


Cross-Border Products × Confectionery: A New Business Model

  • Sakurako(Annual Sales 4 Billion Yen)
  • Bokksu(Annual Sales 2.8 Billion Yen)
  • Casido(Launched in April 2023)

These companies offer their products in the form of confectionery boxes. This could be a strategy to avoid the low profit margins of individual sales and the high cost of shipping leading to cart abandonment.


Why Japanese Food is Popular Overseas

The number one expectation of tourists visiting Japan has consistently been Japanese cuisine. With the rise in EC demand during the COVID-19 pandemic, there has been a significant increase in demand for Japanese food, especially packaged snacks and sweets. Many companies have noticed an increase in online purchases of Japanese food.

The establishment of Japanese cuisine as a brand overseas can be seen in the Japanese Food Boom Trend. Regional confectionery and Japanese sweets manufacturers, in particular, are considered likely to succeed in overseas markets like Thailand. This is due to the compatibility with local food culture, and the safety and quality of Japanese food, which enhances the willingness to purchase.

Japanese products like matcha and kelp are being resold on platforms like Shopee in Thailand and Taiwan. Many of these products are sold by individuals, not official distributors.

Screenshot 2023-10-12 19.09.06

The Future Vision We Aim For

We aim to aggregate Japanese sweets on Shopee to create an easy-to-purchase platform. Furthermore, we are considering a virtual shopping platform based on a map of Japan, where you can buy local specialties and sweets, providing an even more attractive shopping experience.


Many hesitate to venture into cross-border EC due to a lack of know-how or language barriers. Our company can support you through the entire process, from creating product creatives to customer service and shipping. Feel free to contact us for a consultation.

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