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Cross-border E-commerceNov 15, 2023
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Trends and Future of Japanese Green Tea Exports

Trends and Future of Japanese Green Tea Exports

The Current State and Background of Green Tea Exports

As of December 2022, according to the Ministry of Finance's trade statistics, Japan's green tea export value reached 22.1123 billion yen, marking a 6.5% increase compared to the same month of the previous year. However, in terms of quantity, there was a 5.8% decrease to 604 tons. Notably, exports to Taiwan saw an 18.2% increase, indicating a growing demand for Japanese green tea in international markets. This trend is a testament to the rising global health consciousness and the growing interest in Japanese green tea.

Trends in Shizuoka Prefecture's Tea Industry

Shizuoka Prefecture is at the heart of Japan's green tea industry, and exports from this region are thriving. For example, Hamasaen, a tea merchant in Aoi Ward, Shizuoka City, has about 60% of its sales overseas, dealing with approximately 40 countries, including the United States, Southeast Asia, Europe, and the Middle East. Efforts by such companies are establishing the global presence of Japanese green tea.

Characteristics of Japanese Green Tea and Its Position in the Global Market

Japanese "Steamed Green Tea" vs. Global Green Tea

In the global green tea market, Japan's "steamed green tea" is a minority. The annual global tea consumption is about 5.897 million tons, with China being the largest producer. Chinese "pan-fired green tea" accounts for about 90% of the global market. However, Japanese green tea, with its unique taste and aroma, is particularly popular among health-conscious consumers.

The Global Challenge for Japanese Green Tea

For Japanese green tea to compete in the global market, it is crucial to highlight its uniqueness and spread the appreciation of its rich flavor. The increasing export of powdered teas and matcha also indicates a growing recognition of this uniqueness.


The Japanese green tea industry is experiencing new growth, both domestically and internationally, alongside the rise in health consciousness. The tea industry in Shizuoka Prefecture and other regions of Japan is opening new markets by spreading the unique methods and flavors of Japanese green tea worldwide. Continued efforts are expected to further enhance the global popularity of Japanese green tea.

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