Domestic E-commerceSep 15, 2025

Logistics Optimization in the Age of Multichannel Sales

Introduction

As of 2025, the e-commerce market continues to expand, and operating across multiple sales channels—such as Amazon, Rakuten, and your own EC site—has become standard practice. However, managing inventory across multiple channels presents significant challenges. Without proper coordination, businesses face stockouts, excess inventory, and shipping errors that can hurt customer experience. In this article, we explore the importance of centralized inventory management and strategies for optimizing logistics in a multichannel environment.

1. Inventory Management Challenges in Multichannel Sales

Fragmented Inventory and Stockout Risks

Selling the same SKU across marketplaces and your own EC site can lead to fragmented inventory. Stockouts or overstocking can occur if inventory is not synchronized in real time, resulting in lost sales and reduced revenue. Implementing a centralized inventory management system is essential to prevent these issues.

Rising Logistics Costs

Managing separate warehouses or fulfillment centers for each sales channel increases shipping and labor costs. Optimizing logistics in multichannel operations is critical for maintaining profitability.

2. Benefits of Centralized Inventory Management

Improved Accuracy through Inventory Visibility

Centralized inventory management allows real-time inventory visibility, ensuring that stock levels are accurately reflected across all channels. This minimizes overselling and double bookings, enhancing the customer experience.

Demand Forecasting and Inventory Optimization

Integrated inventory data enables demand forecasting, reducing unnecessary stock and optimizing inventory across all channels. This ensures more efficient allocation of resources and better responsiveness to market fluctuations.

3. Importance of Omnichannel Strategy and System Integration

Seamless Integration Between Marketplaces and Your EC Site

Success in multichannel sales requires automated synchronization of inventory data between marketplaces and your own EC site. Manual updates can lead to delays and errors, negatively impacting customer satisfaction.

Enhancing Customer Experience with Omnichannel

In an omnichannel strategy, centralized inventory management is the foundation. Sharing in-store stock with online channels allows customers to “buy online, pick up in-store,” providing a seamless and flexible shopping experience.

4. Preparing for Logistics Optimization in Multichannel Operations

Efficient logistics and centralized inventory management are not just cost-saving measures—they are strategic investments that enhance sales and customer satisfaction. Leveraging the latest inventory management systems and external logistics services allows businesses to optimize inventory across marketplaces and EC sites, strengthening competitiveness in 2025 and beyond.

AnyLogi Overview

AnyLogi is a logistics platform that provides comprehensive support for domestic and international logistics. It integrates seamlessly with various e-commerce carts and marketplaces, including Shopify, to streamline your logistics operations. With logistics hubs in Japan and overseas, AnyLogi also offers forwarding and import/export services leveraging local delivery networks. Quotes can be provided as quickly as the same day. Please feel free to contact us through the form below.