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Domestic E-commerceDec 22, 2023
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The 2024 Issue and Its Impact on E-Commerce Operators: Is Raising the Maximum Speed Limit a Viable Solution?

The 2024 Issue and Its Impact on E-Commerce Operators: Is Raising the Maximum Speed Limit a Viable Solution?


The 2024 issue is a critical turning point in the logistics industry. The National Police Agency has raised the maximum speed limit for large trucks on highways by 10 km/h, but is this measure really appropriate? This article delves into the issue faced by e-commerce operators and proposes solutions.

What is the 2024 Issue?

The 2024 issue refers to the worsening labor shortage in the logistics industry due to stricter regulations on overtime work for truck drivers. This is a significant problem for e-commerce operators. According to an NHK article, the National Police Agency has decided to raise the maximum speed limit for large trucks on highways from 80 km/h to 90 km/h. This is intended to improve logistics efficiency and alleviate labor shortages.

Impact on E-Commerce Operators

For e-commerce operators, logistics is a core part of their business. Delays and increased costs in logistics due to the 2024 issue can directly lead to decreased customer satisfaction and reduced profits. While relaxing speed limits may alleviate these problems to some extent, it is not a sufficient solution.

Relaxation of Speed Limits and Its Impact

Relaxing speed limits contributes to shorter transportation times and improved labor productivity. However, ensuring safety is also crucial. According to an article by The Nikkei, the National Police Agency is considering the prevalence of safety devices and has decided not to raise the maximum speed limit for trailers.


In response to the 2024 issue, we need to consider not only raising the maximum speed limit but also other measures.

  1. Efficient Logistics Planning: Revise routes and delivery schedules in light of the speed limit changes.
  2. Exploring Alternative Logistics Means: Utilize new technologies such as autonomous vehicles and drone delivery to address labor shortages.
  3. Strengthening Inventory Management: Improve demand forecasting accuracy and manage inventory appropriately to flexibly respond to logistics delays.
  4. Enhancing Customer Communication: Maintain customer trust through transparent communication in case of delivery delays.


The 2024 issue is a significant challenge for e-commerce operators. Relaxation of speed limits is only a temporary solution, and long-term measures are necessary. Efficient logistics planning, exploring alternative means, strengthening inventory management, and communication with customers are key to addressing this issue.

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