AnyMind x LÝFT x SUPER STUDIO Joint Webinar | Event Report

We are excited to bring you the event report from the recent webinar co-hosted by AnyMind, LÝFT, and SUPER STUDIO.

On October 5th, 2023, in collaboration with Japan's leading D2C fitness apparel & nutrition brand "LYFT" and SUPER STUDIO, which provides the e-commerce cart system "ecforce", we held a free online seminar for EC businesses. The theme of this seminar was "In-depth Discussion with D2C Fitness Brand LYFT and EC Operation Professionals! How to nurture popular brands that grow both domestically and internationally."

During the seminar, we invited the apparel business manager from LYFT as our guest to discuss the successful strategies they implemented both in Japan and overseas. LYFT, apart from their online sales, also has a physical store in Omotesando and has expanded into fitness gyms. We delved deep into the background of their success and the secrets behind it. In particular, we discussed the growth journey of LYFT as a D2C brand, the changes brought about by product development, differences in sales strategies, and more. Additionally, we touched upon the industry trends in the first half of 2023 and the future prospects for LYFT.

At the beginning of the seminar, SUPER STUDIO also presented on the common factors among successful D2C brands they support. The seminar was viewed by over 170 participants, and during the Q&A session, we addressed various questions from the attendees, making it a highly interactive and engaging event.

Through such seminars, we at AnyMind aim to provide valuable information to EC businesses. To everyone who participated in this seminar, thank you very much.

Lastly, if you are interested in the details of the seminar or want to know about our upcoming seminars, please contact us below. We eagerly await your participation.