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Cross-border E-commerceDec 19, 2023
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Current State and Challenges of Individual Cross-Border E-Commerce Business

Current State and Challenges of Individual Cross-Border E-Commerce Business

The Reality of Individual Cross-Border E-Commerce Business

A survey conducted by Shopee Japan Corporation, the Japanese subsidiary of Shopee, the largest e-commerce platform in Southeast Asia and Taiwan, revealed that about 95% of individuals engaged in export business experienced difficulties when starting their business.

Survey Highlights

  • Products/Services Handled: The most common were "brand goods" (63.6%), followed by "food products" (49.1%), and "outdoor goods" (44.5%).
  • Sales Countries: The "United States" (51.8%) and "South Korea" (50.9%) were the most common, with Asian regions also ranking high.
  • Challenges Faced: A significant 93.7% experienced difficulties, with "quite a bit" (40.1%) and "somewhat" (53.6%).
  • Nature of Challenges: "Promotion and marketing on EC malls" (58.3%), building cross-border EC sites (56.3%), and transactions in foreign languages (52.4%).

Challenges in Cross-Border EC Business

Starting a cross-border EC business as an individual often involves struggles, particularly in marketing, site construction, and foreign language transactions. The most regretted aspect was also "promotion and marketing on EC malls," highlighting the importance of support in these areas.

Role of Shopee Japan Corporation

Shopee is the largest e-commerce platform in Southeast Asia and Taiwan. It realizes a digital ecosystem connecting various aspects such as supporting businesses in digitalization, enhancing online presence, promoting access to digital services, and revitalizing local communities. Shopee plays a crucial role in assisting businesses to succeed in e-commerce and is significant for individual cross-border EC businesses.

Conclusion

Individual cross-border EC business, while facing many challenges, holds potential for growth. Support in areas like marketing, site construction, and foreign language assistance is necessary, and services provided by platforms like Shopee could be key to solving these challenges.

AnyLogi offers the "AnyLogi" automated overseas shipping platform and supports cross-border EC. Utilizing the e-commerce and marketing insights developed at AnyMind Group's various locations, it provides one-stop support for brands' international expansion, including designing commercial flows and logistics bases.

Feel free to contact us if you are interested.

Reference Link: Shopee Japan Corporation's Survey

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